Stylist launches fitness brand

The Stylist Group yesterday announced the launch of a women’s fitness studio and brand, Stylist Strong.

Stylist launches fitness brand
Lisa Smosarski: "We have seen a real growth in women strength training." Photograph: Samantha Gades on Unsplash

The first studio will open in May in London’s new members’ club, The AllBright. Mayfair. AllBright is an inspiring community of like-minded women, founded in 2017 by entrepreneur Debbie Wosskow OBE and former Hearst CEO, Anna Jones, says Stylist.

Stylist Strong will be open both to AllBright members and the public.

The Stylist Strong studio is a boutique fitness space, offering smart, class-based workouts for busy women who are interested in building their physical and mental strength. With a tailored programme created by Nike Global Master Trainer Joslyn Thompson Rule, the classes are designed to encourage and inspire women of all physical strengths.

Stylist’s move into fitness reflects a growing-demand among women for strength-based training, which has previously been seen as a traditionally male style of workout.

In addition to classes, Stylist Strong will host events, talks and panel discussions as well as driving multi-platform content across Stylist’s channels.

Joslyn Thompson Rule, Creative Director of Stylist Strong said: “I spend a lot of my time educating women on the importance of strength training for every aspect of their lives. But the educational piece can still be limited in terms of delivery and there is still a little stigma around lifting weights. I am both honoured and incredibly excited to be part of Stylist Strong, they have given me a platform to spread my passion – getting women unapologetically stronger. Women’s training is undergoing a refreshing and much needed reboot on every level, this is just the beginning.”

Lisa Smosarski, Editor-in-Chief at Stylist said: “We watch trends closely at Stylist and we have seen a real growth in women strength training – for body, for mind and as a way of reclaiming a traditionally male space. This trend challenges the idea of exercising for a specific body shape but instead embraces exercise for general health and wellness as well as boosting confidence and mental health. We are so excited to launch a safe space for women to explore this brand new fitness programme, in a format that works for our audience of busy, urban women who want to feel strong in every sense.”