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The Fed praises the Daily Mail

The Federation of Independent Retailers has praised the Daily Mail for its positive cover price move.

The Fed praises the Daily Mail
Jason Birks: “This is a very positive move from DMG and shows its support for retailers across the UK.” Photograph: Daily Mail.

The Fed (Federation of Independent Retailers) has praised the Daily Mail for maintaining the percentage retail margin and for increasing the pence per copy margin on a pro-rata basis when its Monday to Friday and Saturday editions increase in price from August 8.

This latest activity comes just one week after Reach and Newsquest cut margins on several of their titles.

Welcoming the Mail’s actions, Fed national president Jason Birks said: “This is a very positive move from DMG and shows its support for retailers across the UK. I have personally spoken to the Mails circulation director Shaun Jones and thanked him. This announcement also comes with a message from Mr Jones that these price increases will incorporate a huge push on physical print sales.

“During our conversation, Mr Jones also placed on record his thanks for the help and support of retailers and home news delivery operators, as without this, the Daily Mail would not have become the UK’s bestselling daily newspaper.”

From Monday, weekday editions of the Daily Mail in the UK will increase from 80p to 90p, with retail margins being maintained at 22.308 per cent. The Saturday newspaper will also rise 10p, from £1.20 to £1.30 with the retail margins staying at 21 per cent.

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