Bounce Back Britain - which will lend a helping hand to people, communities and small businesses - will help get people back to work, offer exclusive top value promotions, and has a roster of experts to give advice and reassurance on everything from childcare to CV writing, says The Sun.
The campaign will run across online, print and social platforms over the coming months, and a manifesto was published in its leader column today.
This weekend, The Sun is championing the return of the great British high street, as it encourages shoppers to enjoy the return of non-essential retail, with big names lined up to offer their expertise. It will feature a shopping guide, demonstrating how to shop safely and the layouts to expect in store, and small businesses will explain how they are starting to open up again.
The Corona Crew - an expert hotline featuring consumer editor Dan Jones and Sun employment editor Jane Hamilton - will answer readers’ questions about returning to work, consumer issues and their rights, as normality is restored.
The Sun says it will also be bringing affordable good times to its readers as Ascot, The Premier League, days out and holidays return, as well as special travel guides and guides to days out as they open.
To kick start the summer, Superdays will return with a social distancing twist, ahead of top attractions re-opening. Sun Savers will collect tokens to get two free tickets to Alton Towers Resort, Legoland Windsor Resort, Thorpe Park Resort and Warwick Castle. According to The Sun, around 365,000 readers went on a Superdays day out last year – one thousand for every day of the year.
As the country prepares to enjoy staycations the paper will be launching Hols from £9.50 holidays to give readers value for their money. Sun readers will be offered bargain breaks at more than 330 holiday parks across the UK, to escape the confines of their homes.
Promotions will be supported by a multichannel campaign that will see radio advertising across The Sun’s sister radio stations, Virgin Radio UK, talkSPORT and the rest of the Wireless network. The campaign will also feature TV, email, digital and social activity.
Victoria Newton, Editor-in-Chief, The Sun said: “The Coronavirus crisis has been tough on Sun readers. Many have lost loved ones to the illness, and many more are scared for their livelihoods.
We want to boost their morale and help them get back on their feet.
Which is why we’re proud to be launching Bounce Back Britain: a bold and broad campaign designed to keep readers working, healthy and entertained in the post lockdown world.
The Sun has a long, proud history of supporting readers, communities and small businesses. And I’m determined that we’ll be there for them in their hour of need.”