Justine Southall, Time Inc. UK’s managing director, fashion & beauty, says: “When Look launched in 2007, it was a publishing phenomenon and sold more than 300,000 copies a week at its peak. But Look’s audience behaves very differently today. They’re consuming media via screens and accessing numerous digital sources for fashion and celebrity content. Facing these circumstances and a continuing pressure on sales, we have taken the difficult decision to close the brand.
“We will now be focusing even greater efforts and activity on our iconic Marie Claire brand, as we celebrate its very special 30th birthday and new WomanKind initiative championing women and their power to change the world together.”
Look launched in February 2007, billed by the publishers as the UK’s first glossy high-street fashion and celebrity style weekly. Look’s latest ABC was 57,110.