Time Out, a global media and leisure brand that helps people explore and experience the best of the city, recently changed its logo and brand positioning to Time In. The temporary pivot from Time Out to Time In was in support of responsible health policy and in solidarity with the many people across the world who can’t go out right now. The brand has launched new content strands such as “Time In Daily” and “Couchbound” newsletter, as well as a global Love Local campaign, fighting for the city’s restaurants, bars, galleries, live music venues, theatres and clubs.
Now, Time Out, with a daily UK audience of 185,000 a day, has become part of Ozone’s growing alliance alongside many of the UK’s leading publishing groups. Across The Guardian, News UK, The Telegraph, Reach plc, The Stylist Group and DC Thomson, The Ozone Project claims to already offer advertisers “easy access to 44.9 million online adults every month, in a premium trusted context”.
The Ozone Project expects that the introduction of Time Out will positively impact the frequency with which readers are seen across the collective portfolio. The partnership will also deliver additional audience understanding across Ozone allowing for greater contextual advertising targeting.
Damon Reeve, Chief Executive Officer, The Ozone Project, said: “We are very excited to welcome the much loved Time Out brand to the Ozone portfolio. As a publisher, Time Out embodies the carefully curated, editorially governed environments that make Ozone such a potent opportunity for advertisers. Seeing more highly attentive and engaged readers within our platform, and seeing them more often, only builds on this proposition.”
Lawrence Horne, MD EMEA, Time Out Group commented: “Time Out is all about inspiring people whilst advocating transparency and brand safety which aligns perfectly with Ozone. We reach and engage an adventurous and discerning audience in cities across the globe. With The Ozone Project as our new partner, I am delighted to add our digital platform to allow brands to access our audience in a meaningful way.”