It will also be doubling its number of issues from two to four per year in 2015 following the magazine’s extraordinary success so far under its launch editor-in-chief Justine Picardie (who will continue as editor-in-chief of Harper’s Bazaar UK), says Hearst.
Tina, who will start her new role on 5th January 2015, has an impressive background in fashion and luxury lifestyle. Having founded and edited a variety of luxury magazines, including The Times Luxx in 2007 and The Wall Street Journal magazine in 2008, and with previous roles at Tatler, Harper’s Bazaar, and Vogue USA, Tina will build on Town & Country’s successful launch in May 2014, overseeing it as it grows to four issues a year.
Tina’s move from acting editor-in-chief of ELLE Decoration will also enable her to draw on her luxury lifestyle network of photographers and writers, as well as the editorial expertise on offer across Hearst’s luxury brands.
According to Hearst, Town & Country, which initially launched as a bi-annual publication in May this year, has seen revenue growth of 28% over budget, attracting advertisers from a wealth of industries including fashion, jewellery, cars and property – including premium brands such as Ralph Lauren, Armani, Louis Vuitton, Dior, Tiffany and Co., Bvlgari, Bentley, Estee Lauder and Fortnum & Mason.
The magazine will continue to be led by the existing management team: Hearst Luxury Group Publishing Director, Meribeth Parker who also oversees Harper’s Bazaar UK, ELLE UK and ELLE Decoration, and Publisher Jacqueline Euwe, who also continues as Publisher of Harper’s Bazaar UK.
Alongside her new role at Town & Country, Tina has also been appointed as editor-in-chief of the Hearst Empowering Women editorial hub, which launched in March designed to bring together expertise and content from across Hearst’s portfolio to inspire and motivate women, championing their lives, aspirations and achievements.
Justine Picardie, editor-in-chief, Harper’s Bazaar UK, said: “The title’s popularity among both luxury advertisers and readers mirrors the extent to which the luxury market is thriving; I have been overwhelmed by its success so far, and I am thrilled to hand over the reins to a dedicated team led by a hugely talented editor-in-chief in Tina.”
Tina Gaudoin, newly appointed editor-in-chief, Town & Country, said: “I am thrilled to take on such an iconic brand and I look forward to contributing my fashion, luxury and lifestyle expertise and building on Justine’s success so far. I am equally honoured to have been appointed editor-in-chief of Hearst Empowering Women. Working with Anna on such a valuable and important initiative for Hearst is a really exciting opportunity.”
Meribeth Parker, Group Luxury Publishing Director (Harper’s Bazaar UK, Town & Country, ELLE UK, ELLE Decoration), said: “Town & Country has exceeded our expectations, and its success with key advertisers, from luxury brands such as Louis Vuitton and Tom Ford to Giorgio Armani, is testament to the magazine’s premium appeal. I am delighted that we are able to have a dedicated team of editorial excellence led by Tina and double the frequency to four issues in 2015.”
Anna Jones, Hearst Magazines UK Chief Executive, said: “Town & Country has delivered a standout performance, firmly establishing it as a key player in the luxury media market, and I’m delighted to have Tina on board as editor-in-chief. I am also excited to now have a dedicated editor for Hearst Empowering Women; supporting and inspiring women through the initiative is a huge priority for me as and will continue to be a core pillar of Hearst Magazines UK’s strategy in 2015.”