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Trinity Mirror to expand Live digital brands

Trinity Mirror yesterday announced an expansion of its Live digital brands into the North East, Humber, South East and Devon and Cornwall regions. 49 roles are at risk of redundancy.

Trinity Mirror to expand Live digital brands

Trinity Mirror put out the following statement:

The move follows the successful launch of BirminghamLive, and subsequent roll out of the model announced last month across the West and East Midlands, and our Bristol/Gloucester/Somerset/Dorset regions.

The following digital titles will move to the Live brand and implement the new newsroom model:-

* GazetteLive becomes TeessideLive

* Hull Daily Mail becomes HullLive

* Grimsby Telegraph becomes GrimsbyLive

* Plymouth Herald becomes PlymouthLive

Digital titles already on Live branding who will be moving to the new newsroom model are:-

* DevonLive

* CornwallLive

* LincolnshireLive

* ChronicleLive

* EssexLive

* KentLive

WalesOnline and Manchester Evening News will continue to retain their respective identities, with the City sections of WalesOnline - Cardiff, Swansea and Newport - being rebranded to Live.

We are also announcing the creation of CheshireLive, which will provide a new county-wide digital platform for our newsrooms serving Chester, Crewe and Macclesfield.

We also plan to move our South East sites onto the Live brand following the successful implementation of the other sites in this announcement.

In Staffordshire, we are launching a county news site which will use content from our existing teams to provide a new service for people whose lives are focused on Staffordshire. Recent discussions with local businesses have convinced us there is a new audience to reach here in addition to the growing Staffordshire audiences using our Birmingham and Stoke sites.

We are also continuing to refine our print production operations in some of these regions.

Our proposals will result in up to 49 roles being at risk of redundancy and we have entered into consultation with those staff affected.