This brand licensing partnership with Hearst and Dorel, was brokered by IMG. CosmoLiving, inspired by Hearst’s Cosmopolitan brand, is a modern, elegant collection focussed around small-space furniture for city living at an affordable price, says Hearst. Available now across Wayfair.co.uk, the CosmoLiving collection was manufactured by Dorel Home, one of the largest furniture suppliers in the US and a major partner of Wayfair’s global supplier network since 2017.
"Since its successful launch in North America, CosmoLiving has demonstrated resonance and relevance as a lifestyle solution, driven by the enormous social influence we know Cosmo readers have on home furnishings, interior design and décor," said Steve Ross, global chief licensing officer and head of brand development for Hearst magazines. “Chic, functional and sophisticated design is at the heart of every piece and in Dorel and Wayfair we're thrilled to partner with a preeminent manufacturer and the leading home goods e-commerce destination to best meet the high-demand anticipated for our new line in the UK,” he added.
“At Wayfair, we take pride in offering our customers a wide selection of unique furniture and decor that stands out from the rest of the market, which is why we are so excited to launch the new CosmoLiving collection with one of our valued partners, Dorel Home” added Martin Reiter, Head of Europe, Wayfair. “Whether customers are furnishing their first home or just looking to re-style, the CosmoLiving line offers a one of a kind, fresh and modern aesthetic sure to elevate any space. Plus, it’s powered by Wayfair’s innovative shopping experience that includes stunning visuals, reliable product reviews, our View in Room feature and more.
“Dorel Home’s designers have created a line of furniture with young women in mind, who appreciate great contemporary design,” said Claudia Grundman, Senior Director of Brand Management, Dorel Home. “The modern collection looks and feels high-end but is affordable. CosmoLiving is a perfect fit for Wayfair’s customers in the UK, where shoppers are both style orientated and on the look-out for long lasting, multi-functional furniture for typically smaller space, urban living.”
According to Hearst, “the curated CosmoLiving range spans 40 distinct pieces from effortlessly stylish entertainment and dining furniture to chic and comfortable upholstery. CosmoLiving draws inspiration from contemporary trends, featuring statement pieces such as the gold, geometric Elle Dining Table with an elegant marble top; the super sleek Ellis Bar Stool offered in eye-catching brushed brass and blush pink; the best-selling Westerleigh range of bedside tables and dressers in soft, painted hues; as well as the Merrick Desk – with a compact and versatile design, accented by antique brass hardware, this product fits in any home. Wayfair customers can also discover space saving options within the range, including storage beds, corner sofas and ottomans with hidden compartments, making this collection ideal for compact city living or starter homes”.
CosmoLiving by Cosmopolitan is also now available exclusively through Wayfair.de in Germany.