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WebMD acquires MGP

WebMD Health Corp, a New York based provider of health information services, this week announced that it has acquired MGP, the UK based publisher of Guidelines.

WebMD acquires MGP
Jeremy Schneider: “We can leverage our combined strengths and scale to deliver robust, information-rich content to doctors and innovative solutions to customers.” Photograph: National Cancer Institute on Unsplash.

MGP, named PPA Independent Publishing Company of the Year in 2020, is an information provider that supports clinical best practice and the implementation of clinical practice guidelines.

The acquisition combines the core competencies of MGP with that of Medscape, WebMD's flagship global brand for healthcare professionals. Medscape and its affiliate network of platforms currently reach over 5 million physicians worldwide, of which over 4 million are outside the US. The addition of MGP will build on Medscape’s offerings of clinical news, health information, education and point-of-care tools to provide multi-channel reach and engagement with doctors and other healthcare professionals across the UK, says WebMD.

Based in Chesham, MGP’s content is designed to inform clinical decision-making and change clinical behaviour in line with best practice. Their offerings include Guidelines summaries, Guidelines in Practice expert articles and videos, the Guidelines Live conference and virtual events.

"Clinical guidelines are foundational to enhancing and improving patient care, and the addition of MGP further drives Medscape’s commitment to supporting UK doctors in clinical practice,” said Jeremy Schneider, Group General Manager, WebMD Global. “MGP and Medscape have the trust and the engagement of hundreds of thousands of UK healthcare professionals, driving clinical behaviour change. Through this transaction, we can leverage our combined strengths and scale to deliver robust, information-rich content to doctors and innovative solutions to customers.”

"MGP shares a core mission with that of Medscape: To provide information that doctors and other healthcare professionals need to deliver optimal healthcare for their patients,” said founder Ivor Eisenstadt. “At MGP, we focus on providing an experience that drives the use of clinical guidelines to improve patient care. We are excited to join forces with Medscape to build on this commitment."

Following closing, MGP will continue to operate as an independent subsidiary of Medscape as the companies build on and integrate products, platforms, and services. The terms of the acquisition are not being disclosed.