Lumina Intelligence has been created to equip the industry with tools to measure the evolution of science, online consumer engagement and regulation and its impact on product formulation, labelling and new product development. The aim is to help users pinpoint trends and opportunities in niche markets, helping maximise the chance for success for new product launches
Lumina tracks online consumer reviews and the product detail associated with them, across 20 countries and provides in-depth ingredient analysis and product labelling information, data-driven reports, infographics and access to the data set via the online platform. The service is targeted to manufacturers, suppliers, consultants and trade bodies.
Insights are currently available for the probiotics markets, with sports nutrition and sustainability markets launching in October and November 2018 respectively, says William Reed.