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Winners announced for Newsworks Planning Awards 2014

Newsworks has announced the winners of its 2014 Planning Awards, chosen by a jury of 16 client and agency judges, led by Amanda Rendle, global head of marketing at HSBC.

A party at the Century Club in London on Thursday night celebrated the 85 entries from 16 media agencies.

The winners of the Newsworks Planning Awards 2014 were:

BEST NEWSPAPER CAMPAIGN

Manning Gottlieb OMD - PS4 Launch, PlayStation

Shortlisted

Four Communications - Where riverside living starts, Greenwich Peninsula

Mindshare - Super Sunday, Post Office

Vizeum - MINI Mischief and Horseplay, MINI

BEST NEWSBRAND CAMPAIGN

PHD - Travel That Matters, Expedia

Shortlisted

Manning Gottlieb OMD - World Cup 2014, Dacia

Manning Gottlieb OMD - PS4 Launch, PlayStation

Starcom MediaVest Group - FSR Refrigerator Campaign, Samsung

BEST TOPICAL CAMPAIGN

Initiative - 4G at no extra cost, Tesco Mobile

Shortlisted

Goodstuff - King of the Mornings, Yorkshire Tea

Manning Gottlieb OMD - World Cup 2014, Dacia

MediaCom - SmartMatch, Royal Bank of Scotland

TABLET AWARD

OMD UK - The Taste, Channel 4

Shortlisted

Mindshare - Little Frill Brand, First Direct

Mindshare - Sing it Kitty, Three

PHD - Game of Thrones, HBO

OMNIMEDIA AWARD

OMD UK - The Great Food Journey, Walkers Market Deli range

Highly commended

MediaCom - CRUK - We Will, Cancer Research UK

Shortlisted

Initiative - Audible Activation, Audible

MEC - Be a Great Westerner, First Great Western

OMD UK - Health Hero, Boots

BEST USE OF CONTENT – JOINT WINNERS

Carat - Give a Child a Breakfast, Kellogg’s

Manning Gottlieb OMD - Fashion on the Front Row, John Lewis

Shortlisted

MediaCom - Best of British, DFS

MediaCom - Let’s colour award, Dulux

UM London - Burton's Fish 'n' Chips - Back with a Bang! Burton’s Biscuits

CHAIR’S AWARD

MediaCom - CRUK - We Will, Cancer Research UK

Rufus Olins, chief executive of Newsworks, said: “Our judging focused on two telling questions: Is this something I wish I'd done? Is it something others could learn from? The debates were lively and the winners widely admired.”

Amanda Rendle, global head of marketing at HSBC and chair of the judges, said: “These awards truly recognise the UK's outstanding planning talent. The judges and I have awarded the work that both inspires and raises the bar for everyone in the industry. The calibre of entries has been outstanding in 2014.”

The winning entries are available at newsworks.org.uk/awards