A party at the Century Club in London on Thursday night celebrated the 85 entries from 16 media agencies.
The winners of the Newsworks Planning Awards 2014 were:
BEST NEWSPAPER CAMPAIGN
Manning Gottlieb OMD - PS4 Launch, PlayStation
Shortlisted
Four Communications - Where riverside living starts, Greenwich Peninsula
Mindshare - Super Sunday, Post Office
Vizeum - MINI Mischief and Horseplay, MINI
BEST NEWSBRAND CAMPAIGN
PHD - Travel That Matters, Expedia
Shortlisted
Manning Gottlieb OMD - World Cup 2014, Dacia
Manning Gottlieb OMD - PS4 Launch, PlayStation
Starcom MediaVest Group - FSR Refrigerator Campaign, Samsung
BEST TOPICAL CAMPAIGN
Initiative - 4G at no extra cost, Tesco Mobile
Shortlisted
Goodstuff - King of the Mornings, Yorkshire Tea
Manning Gottlieb OMD - World Cup 2014, Dacia
MediaCom - SmartMatch, Royal Bank of Scotland
TABLET AWARD
OMD UK - The Taste, Channel 4
Shortlisted
Mindshare - Little Frill Brand, First Direct
Mindshare - Sing it Kitty, Three
PHD - Game of Thrones, HBO
OMNIMEDIA AWARD
OMD UK - The Great Food Journey, Walkers Market Deli range
Highly commended
MediaCom - CRUK - We Will, Cancer Research UK
Shortlisted
Initiative - Audible Activation, Audible
MEC - Be a Great Westerner, First Great Western
OMD UK - Health Hero, Boots
BEST USE OF CONTENT – JOINT WINNERS
Carat - Give a Child a Breakfast, Kellogg’s
Manning Gottlieb OMD - Fashion on the Front Row, John Lewis
Shortlisted
MediaCom - Best of British, DFS
MediaCom - Let’s colour award, Dulux
UM London - Burton's Fish 'n' Chips - Back with a Bang! Burton’s Biscuits
CHAIR’S AWARD
MediaCom - CRUK - We Will, Cancer Research UK
Rufus Olins, chief executive of Newsworks, said: “Our judging focused on two telling questions: Is this something I wish I'd done? Is it something others could learn from? The debates were lively and the winners widely admired.”
Amanda Rendle, global head of marketing at HSBC and chair of the judges, said: “These awards truly recognise the UK's outstanding planning talent. The judges and I have awarded the work that both inspires and raises the bar for everyone in the industry. The calibre of entries has been outstanding in 2014.”
The winning entries are available at newsworks.org.uk/awards
