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Wired runs 3D lenticular cover wrap

The April issue of Wired features a 3D lenticular cover wrap to promote the launch of Sky Q.

The lenticular wrap will appear on all subscriber copies of the magazine. All copies of the April issue will also include a 4 page gatefold and an 8 page insert advertising Sky’s new product; a family of advanced products which connect wirelessly to make TV viewing seamless.

This is the biggest print investment for Sky in the UK and Wired is the only UK partner to run this 3D advertisement, says Conde Nast.

Nick Sargent, Commercial Director of Wired says, “We are very proud to be working with Sky and to have been chosen as the only title in the UK to run this creative, proving that Wired is the title of choice for interesting and innovative campaigns across all of our platforms with print remaining the heart of the Wired brand.”