To combat the rising issue of ad viewability, Exponential has partnered globally with analytics company Moat to only charge advertisers for video ads that are viewable according to the IAB’s definition.
Telegraph Media Group (TMG) has partnered with Nikon and the TED and MBA teams at MediaCom to create a campaign which has honed in on the insight that people have an innate curiosity to understand how something that appears impossible, has been creat
Lineup Systems, a global leader in advertising sales solutions designed specifically for multi-channel media companies, continues expanding within the North American market.
Andy Hart has been appointed senior vice president, chief revenue officer of Hearst Magazines International (HMI), a newly created role.
The Net-A-Porter Group has partnered with American cosmetics giant Elizabeth Arden, Inc. on an innovative ad campaign that centres around original social media-style, co-branded content.
Who says everyone wants to sign up to ad-blocking? Newsworks’ new study shows that news brand readers are happy to receive mobile ads that are non-disruptive, relevant and engaging.
The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials.
Look, Time Inc UK’s fashion weekly, has joined forces with Warner Bros Pictures UK to create a tailor-made cross platform campaign to celebrate the launch of upcoming comedy The Intern.
Telegraph Media Group (TMG) yesterday announced a new wine partnership with Waitrose.
The Financial Times yesterday announced the launch of FT² (FT Squared), bringing together a suite of content marketing products under one brand.
The world's news media are coming together to address the danger to their businesses posed by the rapid rise of ad blockers, whose products are now used by more than 200 million users world-wide.
5 fifteen and Operative, leading software and services companies serving some of the world’s largest publishers, have partnered to provide their customers a seamless integration of digital and print solutions.
Programmatic is growing at an exponential rate, yet many publishers are taking a long time to get their house in order. The publishing industry needs to grasp the nettle quickly, writes Jim Bilton, if it is to defend its share of ad spend.
The Internet Advertising Bureau (IAB) UK has decided to merge the IAB Board and Mobile Board to put mobile at the centre of everything the trade body does.
Job board technology provider Madgex have announced the launch of their brand new Course Board platform.
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