News
Onetag partners with Cedara
Onetag has selected Cedara to provide comprehensive, compliant emissions measurement for buy- and sell-side customers.
Advertising/commercial
INTERVIEW
Planning for a post-cookie future
Google might have further delayed its plans for phasing out third-party cookies, but large publishers have continued their intense planning so that they’ll be ready when the day finally comes. Future’s Zack Sullivan tells us about their preparations.
Supplier Top Tips – Publishing Software Company
5 top tips for more efficient ad management
Ad sales is one of publishers’ most important revenue streams, so the efficiency with which it is managed can have a material impact on profitability, PSC’s Laurence Cope tells James Evelegh.
News
Daily Mail Unveils New Global Video Strategy and Commercial Opportunities
The Daily Mail has launched a new video offering, including a slate of premium content and original video franchises to roll out on YouTube and other major video platforms.
News
Media Smart & Ad Assoc double down on Political Advertising awareness campaign
Media Smart and the Advertising Association are renewing their awareness campaign ‘What’s the deal with political advertising?’ to help voters understand the ads by political parties they may see in the run up to the General Election.
News
Hearst Magazines announces expansion of HGS
Hearst Magazines has announced the expansion of Hearst Global Solutions with Gianluca Ena appointed senior vice president.
News
VeraViews joins CAN
VeraViews will join the Conscious Advertising Network’s existing 180+ members in working to break the economic link between advertising and harmful content.
News
Mail Metro Media teams up for partnership
Mail Metro Media has collaborated with Wavemaker UK and Immediate Media for a multi-channel content partnership with Morrisons' Market Street.
News
DanAds and Brand Metrics join forces
DanAds and Brand Metrics say they will enable seamless management and optimization of ad campaigns through a complete offering tailored to boost productivity and innovation in the sector.
News
Utiq integrates solution with Equativ
Utiq and Equativ unlock Authentic Audiences through programmatic curation.
News
Gold Key Media appoints Mark Gander
Gold Key Media has announced the appointment of Mark Gander as head of publisher services.
News
Ozone welcomes Netmums
Ozone, a digital advertising platform built for brands by publishers, has announced a new partnership with Netmums.
Q&A
Programmatic: 5 minutes with… James Macdonald
Publishers face a rapidly changing ad tech ecosystem. We grab five minutes with James MacDonald, co-founder and CRO at Limelight Inc, to see what advice he would give them.
News
Time Out partners with Hendrick’s
Time Out yesterday is partnering with Hendrick’s Gin to pique curiosity across the UK.
News
Infopro expands US executive team
Risk Global, a division of Infopro Digital, last week announced multiple senior appointments to its US executive team.
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