Google might have further delayed its plans for phasing out third-party cookies, but large publishers have continued their intense planning so that they’ll be ready when the day finally comes. Future’s Zack Sullivan tells us about their preparations.
Ad sales is one of publishers’ most important revenue streams, so the efficiency with which it is managed can have a material impact on profitability, PSC’s Laurence Cope tells James Evelegh.
The Daily Mail has launched a new video offering, including a slate of premium content and original video franchises to roll out on YouTube and other major video platforms.
Media Smart and the Advertising Association are renewing their awareness campaign ‘What’s the deal with political advertising?’ to help voters understand the ads by political parties they may see in the run up to the General Election.
Hearst Magazines has announced the expansion of Hearst Global Solutions with Gianluca Ena appointed senior vice president.
VeraViews will join the Conscious Advertising Network’s existing 180+ members in working to break the economic link between advertising and harmful content.
Mail Metro Media has collaborated with Wavemaker UK and Immediate Media for a multi-channel content partnership with Morrisons' Market Street.
DanAds and Brand Metrics say they will enable seamless management and optimization of ad campaigns through a complete offering tailored to boost productivity and innovation in the sector.
Utiq and Equativ unlock Authentic Audiences through programmatic curation.
Gold Key Media has announced the appointment of Mark Gander as head of publisher services.
Ozone, a digital advertising platform built for brands by publishers, has announced a new partnership with Netmums.
Publishers face a rapidly changing ad tech ecosystem. We grab five minutes with James MacDonald, co-founder and CRO at Limelight Inc, to see what advice he would give them.
Time Out yesterday is partnering with Hendrick’s Gin to pique curiosity across the UK.
Risk Global, a division of Infopro Digital, last week announced multiple senior appointments to its US executive team.
Metro newspaper was cover wrapped last Friday morning by Activision, to exclusively tease and reveal the next Call of Duty game.
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