My To-Do List
My To-Do List: Kerys Arundell
Kerys Arundell is head of ad ops at Bauer Media, where she is responsible for technical ad delivery and efficiency across their portfolio. This is what’s she’s working on now…
Advertising/commercial
FEATURE
Returning to growth
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
COLUMN
Cutting big tech down to size
This week’s ruling against Google by a US court has been welcomed by publishers.
News
AA publishes inaugural report from AI Taskforce
The new Advertising Association report includes case studies of AI in action and a 12 point ‘Checklist for Responsible AI Adoption’.
News
Good Food announces product endorsement
Good Food has announced its first-ever product endorsement with Finish.
News
Ozone expands ECOzone programme
Ozone has announced the launch of the newest addition to its ECOzone sustainability programme.
News
impact.com launches referral marketing solution
impact.com has unveiled a customisable customer referral solution that aims to help brands to build authentic trust with new audiences.
News
dmg media appoints Reinhardt Biermann
dmg media has appointed Reinhardt Biermann as head of legal, commercial to lead the company’s team of in-house lawyers.
News
AA and WARC release latest report
According to the latest expenditure report, UK Advertising spend reached £9.2bn in Q1 2024.
News
Media 10 and QMJ Group partner
Media 10 and QMJ Group have announced a strategic partnership agreement for their surfaces and concrete sectors.
News
Multilocal appoints Rachel Powney
Multilocal strengthens its leadership team by appointing Rachel Powney to lead global marketing.
News
GumGum appoints Kerel Cooper
GumGum has announced that digital media executive, Kerel Cooper, has joined the company as chief marketing officer.
News
VeraViews partners with AIREV
VeraViews has announced it has partnered with AIREV to tackle ad fraud.
News
IPA reveals new TouchPoints data
New IPA TouchPoints data reveals the increasing cost-consciousness of British consumers as tough economic conditions prevail.
News
Index Exchange and Utiq partner
Utiq’s first-party identifier is now available within Index platform in multiple global markets.
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