Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
This week’s ruling against Google by a US court has been welcomed by publishers.
The new Advertising Association report includes case studies of AI in action and a 12 point ‘Checklist for Responsible AI Adoption’.
Good Food has announced its first-ever product endorsement with Finish.
Ozone has announced the launch of the newest addition to its ECOzone sustainability programme.
impact.com has unveiled a customisable customer referral solution that aims to help brands to build authentic trust with new audiences.
dmg media has appointed Reinhardt Biermann as head of legal, commercial to lead the company’s team of in-house lawyers.
According to the latest expenditure report, UK Advertising spend reached £9.2bn in Q1 2024.
Media 10 and QMJ Group have announced a strategic partnership agreement for their surfaces and concrete sectors.
Multilocal strengthens its leadership team by appointing Rachel Powney to lead global marketing.
GumGum has announced that digital media executive, Kerel Cooper, has joined the company as chief marketing officer.
VeraViews has announced it has partnered with AIREV to tackle ad fraud.
New IPA TouchPoints data reveals the increasing cost-consciousness of British consumers as tough economic conditions prevail.
Utiq’s first-party identifier is now available within Index platform in multiple global markets.
Harper’s Bazaar UK partners with Range Rover, the official partner of The Championships, Wimbledon, to deliver multi-platform campaign.
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