There’s a lot of noise around semantic advertising at the moment, especially on the buy side. But how can publishers leverage semantic data to ensure they deliver the most relevant content to their audience? We find out from Onetag's Daniel Pirchio.
Bauer Media Group has announced a focus of its strategy on its media business and has strengthened its leadership team.
The ad tech professional brings two decades of experience to the role, including 10 years focused on CTV.
Upfront & Centre spotlights the power of premium content with the alignment of editorial and commercial strategies.
The latest Commerce Creator Lighting Survey by URLgenius & impact.com identifies creator and brand insights poised to shape the holiday season.
The data reveals an increase in digital publisher revenues, bolstered by subscription growth.
Simon Lewis, managing director and co-founder of Anthem Publishing, answers our questions about his life in publishing.
Commercial revenues form a major part of many publishers’ revenue streams. How can they be increased?
VeraViews has leveraged the NextGen FDI initiative to launch in UAE, the company will establish its global headquarters in Dubai’s Media City.
Elsevier Health has appointed Omry Bigger as president of its Global Clinical Solutions Business Unit.
SeenThis introduces more sustainable video advertising to the Japanese market.
Utiq has announced a partnership with mediarithmics to deliver deterministic, privacy-first, addressable digital marketing capabilities.
Nativo has announced the launch of Brand Rank, enabling advertisers to measure the mid-funnel by connecting content to outcomes.
EKCS has launched Mediaferry AI to help creative operations for news publishers and broadcast media.
Time Out says as part of an existing long-term partnership, guests will be able to enjoy a curated culinary experience at Time Out Market Barcelona.
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