News
Utiq launches Trusted Partner Programme
Utiq says the Europe-wide initiative and certification will provide training on use cases, technical deployment and integrations, testing and delivery, and measurement and reporting.
Advertising/commercial
News
SeenThis appoints Hannah O’Neill
SeenThis has announced the appointment of Hannah O’Neill as VP sales, EMEA.
News
Readly launches campaign
Readly and Disney are launching a ‘Christmas Surprise Token’ campaign enabling readers to enter a competition to win a festive entertainment bundle.
News
PA Betting Services rebrands to Podium
PA Media Group has announced the rebrand of PA Betting Services to Podium.
News
World Media Awards 2024: winners announced
The World Media Group, an alliance of global media organisations united in championing trusted journalism, has announced the winners of the 2024 World Media Awards.
News
Digital sampling campaign launched
Mail Metro Media has announced the launch of its first-ever digital sampling campaign in collaboration with Superdrug and Odore.
News
Ozone partners with Mediahuis Ireland
Ozone – a digital advertising platform built for brands by publishers – announces a new partnership with Mediahuis Ireland that will see its news and media brands become part of Ozone’s premium audience offering.
News
Metro unveils interactive cover wrap
Metro says the ‘reveal’ format celebrated the return of tombola’s Bug Match game.
News
Tindle Newspapers integrates Mediaferry
Tindle Newspapers, a UK-based publishing company, has integrated Mediaferry, a cloud-based platform by EKCS.
COLUMN
How to stage successful events
James Evelegh picks out eight top tips from the many on offer at the recent webinar.
News
Bauer Media announces next phase of initiative
Bauer Media has partnered with YoungMinds and Esther Ghey to support safer social media use.
News
Metro brings gingerbread magic
Metro says Tesco’s scented cover wrap aims to amplify its Christmas campaign.
News
The i Paper and New Scientist launch Impact Fund
The newsbrands are offering £100,000 to advertisers that promote more sustainable behaviours.
Q&A
Safeguarding the open web: 5 minutes with… Sara Vincent
We grab five minutes with Sara Vincent, UK MD, Utiq, to discuss the open web and why safeguarding its future is so important.
Q&A
Outcomes data: 5 minutes with… Sean Adams
Outcomes data can help publishers measure the impact digital ads have on the perception of an advertiser’s brand, and optimise towards greater campaign success and other goals, says Sean Adams, chief marketing officer at Brand Metrics.
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