News
SeenThis launches Emissions Dashboard
Clients can now measure data transfer and related carbon footprint, with performance insights, at creative, campaign and agency level.
Advertising/commercial
FEATURE
For publishers, efficiency must go hand in hand with proving value
Publishers have to work hard to convince brands to spend their advertising budgets with them. A key part of this is being able to demonstrate brand uplift whatever the size of the campaign.
News
Ozone announces new partnership with Our Media
Ozone has announced a new partnership with special interest publisher Our Media.
News
Atex partners with Swedish media houses
Atex has announced it has partnered with media houses in Sweden to streamline advertising booking.
News
IPA releases latest Bellwether Report
Companies’ total UK marketing budget growth hits one-year high.
News
Lumen Research and TVision announce partnership
Lumen Research and TVision have announced a global partnership for advanced attention-first measurement and media buying.
News
IPA Council split after deepfake debate
The IPA Council is split after a deepfake debate on the threat of AI to adland.
News
IAB launches campaign
The IAB’s new ad campaign urges advertisers to ‘shelve the silverware’ & demand the IAB Gold Standard.
News
PinkNews partners with Ozone
PinkNews has announced that it has joined alliance with digital advertising platform Ozone.
News
GumGum announces brand safe ad exchange
Contextual first advertising platform GumGum say they have enhanced their ad exchange to incorporate an accredited brand safety solution on every impression.
News
Adnami signs agreements with Schibsted and Amedia
Adnami’s partnership with Schibsted and Amedia in the Nordics follows recent new appointments as it continues its expansion.
Q&A
AOP Awards: 5 minutes with… Gideon and Hannah
With the entry deadline for the AOP Awards approaching, we grab five minutes with the co-chairs of the judging panel – Gideon Spanier and Hannah Barnett – to get their thoughts on the opportunities and challenges facing digital publishers.
News
Brand Metrics appoints Kristen Friesen
Brand Metrics have announced the appointment of Kristen Friesen as VP business development in the US.
News
Adnami appoints Sophie Spencer
Adnami has announced the appointment of Sophie Spencer as UK agency sales director.
FEATURE
How publishers can deliver better ROAS and sustainability with adaptive streaming
The way video ads are delivered has a significant impact on both performance and the environment. According to Thomas Houge, CCO at SeenThis, adaptive streaming is the future.
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