News
IPA releases latest Bellwether Report
Record sales promotions investment drives UK marketing budget growth.
Advertising/commercial
COLUMN
Effective selling: it’s all down to culture
Sales success comes from having well trained salespeople working as part of a professionally run team.
News
Carbon1 and SeenThis announce partnership
Carbon1 is helping to advance sustainability in the digital supply chain with SeenThis’ adaptive streaming technology.
News
Playground xyz partners with PubMatic
Playground xyz has announced its Attention Intelligence Platform is now available with PubMatic.
News
The Independent partners with Gambling.com Group
The Independent has announced that it has signed a multi-year strategic partnership with Gambling.com Group.
News
impact.com launches impact.com / creator
impact.com has announced the launch of an influencer and creator partnership management platform, empowering brands and creators to discover, create and manage long-term, productive partnerships.
Q&A
Brand lift for publishers: 5 minutes with… Sean Adams
As publishers begin to shift away from a reliance on viewability and attention metrics alone, we grab 5 minutes with Sean Adams, global insights director at Brand Metrics, to talk about another important metric: brand lift.
News
Guerlain partners with SeenThis
Guerlain and their media agency Publicis Media Luxe have partnered with SeenThis to deliver the recent Abeille Royale awareness campaign in France.
News
Reach Plc chooses Mediaferry eVouchering
EKCS is working with Reach Plc to help develop the benefits of the new eVouchering solution.
News
Iliffe Media Group partners with Smartico
Iliffe Media Group has announced a partnership with Smartico to introduce "Smart Ads" for scaling AI-driven digital advertising products for their SMB clients.
News
Freeda appoints Jamie Jouning
Freeda has announced the appointment of Jamie Jouning as global CRO and UK country manager.
News
Ozone launches ECOzone
Ozone has announced the launch of ECOzone to quantify carbon impact at campaign level.
News
World Media Awards 2023 shortlist announced
The World Media Group has announced the shortlist for the 2023 World Media Awards (WMAs), which showcase some of the best in international content-driven, cross-border advertising.
News
SeenThis ANZ announces partnership with Adform APAC
The adaptive streaming tech platform and the global integrated ad specialist will enable emissions minimization and increased efficiency for clients’ campaigns.
News
Anzu and Lumen release report
A new report from Anzu and Lumen unveils gaming's untapped potential for attention-driven advertising.
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