COMMENT
Keep selling (or at least communicating)
Hats off to salespeople everywhere. For many publishers, they still bring in the lion’s share of revenues, but now face the toughest of advertising environments.
Advertising/commercial
News
FotoWare and Threedium partner to deliver 3D experience
The integration of Threedium's 3D SaaS Platform into FotoWare's interface will enable FotoWare's users to build, preview and share 3D solutions of their offerings.
News
Bloomberg launches Self-Serve Mobile Advertising Tool
Bloomberg has launched Boost, a self-serve mobile advertising tool that allows brands to optimize and amplify existing social media content for quick distribution across Bloomberg’s editorial ecosystem.
News
Government partners with newspaper industry on Covid-19 ad campaign
The government and the newspaper industry have formed a three-month advertising partnership to help keep the public safe and the nation united throughout the Covid-19 pandemic.
News
Guardian Labs partners with Vodafone on multi-platform campaign
Guardian Labs is working with Carat and Vodafone on an extensive multimedia campaign to highlight how families can use technology to entertain, educate and bring them together during lockdown and beyond.
News
Guardian Labs partners with TENA on incontinence campaign
Guardian Labs is working with TENA on a new, long-running campaign — The Last Taboo — which will feature across the Guardian’s video, online and print advertising spaces throughout the year.
News
TLS to boost independent bookshops
The TLS is offering free advertising to independent bookshops.
News
Guardian Jobs launches campaign to support its NHS jobs initiative
Guardian Jobs is adding further weight to its initiative to offer free job ads for NHS listings, by launching a supportive marketing campaign aimed at driving awareness and traffic to the ads.
FEATURE
Media: It’s OK to sell in a crisis
What do you do with your sales team during a global pandemic? Mothball them? Stop talking to clients and prospects? Certainly not, says Spread the Word Media's Martin Maynard.
FEATURE
Are the golden years for digital over?
For many publishers, building ad funded digital businesses was a route to sustainability, but has the inexorable rise of the platforms put paid to this? Or is there a route to sustainable digital revenue growth, asks Duncan Tickell.
News
Western Business Media chooses Perception
Perception SaS has announced that Western Business Media has selected the complete suite of Perception’s publishing tools to run their sales, audience and content management over print, digital and events products.
News
The Seattle Times chooses Lineup
Lineup Systems has announced that The Seattle Times has selected Adpoint as their new order management system across their print, digital and agency services product lines.
News
IAB UK appoints ABC for Gold Standard initiative
It has been announced that ABC is working with IAB UK as their auditor of choice to deliver greater trust and transparency behind the Gold Standard initiative.
News
Evening Standard appoints new Commercial Director
The Evening Standard on Friday announced the appointment of James White as its new Commercial Director, who will begin in the role with immediate effect.
News
Bloomberg Media Announces Two New Hires
Stephen Colvin, Global Head of Advertising and Marketing, has announced two senior appointments.
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