Following the success of its existing platform The Edit, which now ranks, says Future, for over 26.5k key luxury fashion shopping terms, Marie Claire UK has created a fashion aggregator for luxury pre-loved brands allowing The Edit audience to shop vintage products ranging from jackets to jeans. This is, say publishers Future, the first of its kind in the industry.
With over 30 years of championing sustainability through the lens of people, planet and regeneration, Marie Claire UK says it is in the vanguard of women’s brands championing environmental issues ranging from global warming to ethical fashion. The introduction of the vintage channel encourages conscious, mindful consumption.
Caroline Stent, MD of Marie Claire, said: “Extending the Marie Claire UK shopping experience in this way feels like a natural next step. It is the perfect marriage of our core pillars of Fashion and Sustainability. Vanish are the perfect partners for us to embark on this initiative with.”
Vanish is the official partner of London Fashion Week and also a Founding Partner of the Institute of Positive Fashion. Earlier this year, Vanish launched Generation Rewear, a documentary created in partnership with the British Fashion Council. The three-episode series explores sustainable fashion and tackles the ever-growing issue of throwaway fashion.
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