In partnership with La Mer, Woman&Home Beauty Counter is a new editorially approved bespoke beauty sampling service, says Future. Completely free of charge, members will receive special offers and priority access to all Woman&Home beauty events. Beauty Counter offers personalised targeted samples curated by the Woman&Home beauty editorial team.
The user journey for Beauty Counter starts with members building a personal profile, followed by receiving their free samples, then providing feedback to receive more of the products they enjoy. The members will also be invited to purchase their favourite products on online premium beauty destinations.
Launching with La Mer, a luxury skincare brand, Beauty Counter will add personalised value to the engaged Woman&Home audience. To celebrate the launch, La Mer will be giving members a chance to receive a free sample of their Moisturizing Soft Cream. Many more premium brands will also be available on Beauty Counter from May 2021, say the publishers.
The Woman&Home Beauty Counter is spearheaded by Emily Ferguson, Woman&Home’s E-Commerce Director, who says: “Beauty Counter enables us to capitalise further on the success of our beauty awards, by provide another way for us to engage with our users and add value to our advertisers.”
Mark Winterton, MD of Women’s Lifestyle, adds: “Beauty Counter enables us to connect our advertisers and readers like never before, with rich data powering the full benefits of the service. Launching with an established and prestigious partner such as La Mer demonstrates the quality products and partners that will be working with Woman&Home in this premium venture.”
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