News
Digital publishers experienced decline in advertising prior to Covid-19
Digital publishing revenues declined to £131.1m in Q4 2019, a 6.2% fall in comparison to Q4 2018, according to the latest Digital Publishers Revenue Index.
Advertising/commercial
News
Scottish government announces £3m boost for newspapers
The Scottish government has announced a £3m advertising boost in the form of a public health information partnership for newspapers in Scotland.
News
Time Out joins The Ozone Project
The Ozone Project has announced Time Out Media in the UK as its newest publisher partner, further increasing the platform’s reach of audiences who are interested in entertainment and cultural events.
COMMENT
A catalyst for change
Richard Reeves, Managing Director of the AOP, offers a publisher perspective on the ISBA programmatic supply chain study.
News
Reach issues trading update
Reach plc last week issued a trading update for the 4-month period from 30 December 2019 to 26 April 2020.
News
IAB publishes ‘Guide to the Post-Third-Party Cookie Era’
IAB Europe last week released its ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies, publishers and tech intermediaries for the post-third-party cookie advertising ecosystem.
News
Time for change & transparency in programmatic advertising supply chain
A call for far-reaching reform of the programmatic advertising supply chain has been made this week, with the publication of a study by the Incorporated Society of British Advertisers.
News
Dennis Automotive launches £1 million #GetBritainMovingAgain campaign
Dennis Automotive has announced a million-pound campaign to support the UK car industry as it looks to reopen and rebuild as a result of the Coronavirus crisis.
COMMENT
Keep selling (or at least communicating)
Hats off to salespeople everywhere. For many publishers, they still bring in the lion’s share of revenues, but now face the toughest of advertising environments.
News
FotoWare and Threedium partner to deliver 3D experience
The integration of Threedium's 3D SaaS Platform into FotoWare's interface will enable FotoWare's users to build, preview and share 3D solutions of their offerings.
News
Bloomberg launches Self-Serve Mobile Advertising Tool
Bloomberg has launched Boost, a self-serve mobile advertising tool that allows brands to optimize and amplify existing social media content for quick distribution across Bloomberg’s editorial ecosystem.
News
Government partners with newspaper industry on Covid-19 ad campaign
The government and the newspaper industry have formed a three-month advertising partnership to help keep the public safe and the nation united throughout the Covid-19 pandemic.
News
Guardian Labs partners with Vodafone on multi-platform campaign
Guardian Labs is working with Carat and Vodafone on an extensive multimedia campaign to highlight how families can use technology to entertain, educate and bring them together during lockdown and beyond.
News
Guardian Labs partners with TENA on incontinence campaign
Guardian Labs is working with TENA on a new, long-running campaign — The Last Taboo — which will feature across the Guardian’s video, online and print advertising spaces throughout the year.
News
TLS to boost independent bookshops
The TLS is offering free advertising to independent bookshops.
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