Super-serving audiences
For premium titles like Grazia, Mojo and Empire, growth is increasingly coming not from extending reach but from deepening engagement with existing passionate audiences, as Lauren Holleyoake tells Ciar Byrne.
For premium titles like Grazia, Mojo and Empire, growth is increasingly coming not from extending reach but from deepening engagement with existing passionate audiences, as Lauren Holleyoake tells Ciar Byrne.
Transformation in any publishing business is a challenge, but more so in an operation where you are expected by parliament to hit your publishing deadlines. Paul Hood, head of publishing at the House of Commons, explains his priorities.
Steve Pinches, chief product and technology officer at Which?, looks at the tech opportunities and challenges facing his company and the wider consumer publishing sector.
Mainstream news publishers have become increasingly fearful of the growing reach of independent news creators. But are news creators a real threat? Or is the picture more nuanced? Jim Egan looks at the data.
Most publishers are trialling AI tools to some degree, but how many are actually seeing quantifiable benefits from their efforts? Meg Carter talks to Ana Jakimovska, head of AI strategy at Mediahuis, about their approach to AI adoption.
Technological upheaval, changing consumer behaviours and intense commercial pressures are threatening the future of journalism. Joanne Forbes, chief executive of the NCTJ, looks at the investment choices the industry faces.
From recipes for breakfast crumble to posts by Mr Gut Health, Good Health by Good Food has built an award-winning social strategy. Editor Emma Hartfield talks to Laura Silverman about audience appetite for food advice that focuses on fun over fear.
The new bookazine counts down the most memorable moments from 96 years of the FIFA World Cup.
Mike Soutar tells delegates at the PPA Festival what it takes to be a great CEO in today’s uncertain world.
The latest Guardian weekly newsletter ‘This is India’ has launched aiming to bring readers compelling news, politics and culture from across India.
The transaction will accelerate end-to-end intelligence across public and private markets from pre-investment to portfolio oversight with AI-driven insights for investors, says Bloomberg.
Substantial growth in display advertising not enough to offset sweep of smaller losses.
Time Out is partnering with the London Eye to deliver a bespoke onboard audio experience.
The NUJ Reach Group chapel last week passed a motion calling for the Reach plc board to stop mass redundancies across the company.
Daniel Pedersen, SVP, sales at Assertive Yield, explains why legacy ad infrastructure can quietly cost publishers revenue, how to replace it with less risk, and why faster testing matters as traffic and demand become harder to predict.
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