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Auto Bild and Auto Express form international licensing partnership

Axel Springer’s Auto Bild will join international licensing forces with its license partner Dennis’ Auto Express to develop a new content package to the global media market.

Auto Bild and Auto Express form international licensing partnership
Carlotta Serantoni: “This project will ensure that we can become a one-stop shop for the best automotive content that this continent has to offer.”

Axel Springer and Dennis Publishing are looking to create a new driving force in automotive content delivery.

“The licensing landscape is constantly changing, and we knew we had to evolve with it,” said Carlotta Serantoni, Senior Group Licensing Manager at Dennis. “This project will ensure that we can become a one-stop shop for the best automotive content that this continent has to offer - a new and innovative frontier for know-how and insight in the automotive industry.”

“We’ll be making use of each other’s extensive test competencies, strong continental credibility and huge brand trust to offer a great variety of automotive content and insight as we move forward from Germany and England to the rest of the world in this exclusive content package deal,” added Christin Keil, Licensing Manager for the media group Auto, Computer and Sport at Axel Springer.

Keil continued: “Auto Bild and Auto Express are the key brands in this space to consistently and reliably provide in-depth coverage across all elements of the entire car ownership experience.”

“These two brands are symbols of authority, quality journalism and excellence in the motoring world, and by combining the content powers of Axel Springer and Dennis Publishing we’re able to take this wealth of information to the next level,” Serantoni concluded. “We are hugely excited and proud to work with our long-time partners and one of Europe’s biggest media publishing companies in this unique example of publishing, journalism and licensing collaboration.”