The move to BBC Science Focus will make it easier for readers to instantly understand the magazine’s subject matter and align the brand name across its digital platforms.
BBC Science Focus Editor Daniel Bennett comments, “We want to champion scientists and their work, and this new name will help us do just that. Ultimately our goal at BBC Science Focus is to help our readers understand the issues driving the national agenda, from air pollution to loneliness to veganism, and science is the best possible tool we have to do this. And of course, we’ll still be bringing readers the blend of new ideas and discoveries they’ve come to know and love over the last three decades.”
For over 25 years, BBC Science Focus has been one of the UK’s best-selling science and technology monthlies. With contributions from leading academics and popular scientists alike, BBC Science Focus aims to be a media brand for insatiably curious readers who want to understand and marvel at the complexity of the world around them. BBC Science Focus reports on the breakthroughs and discoveries at the forefront of science and technology, making these advances accessible to all, says Immediate Media.