The company will simply become BMJ with a clear purpose that explains what it does and why: BMJ advances healthcare worldwide by sharing knowledge and expertise to improve experiences, outcomes and value.
The flagship journal becomes The BMJ.
Tim Brooks (pictured), Chief Executive Officer, says the new brand and positioning “better reflects the full extent of the services we offer, the international nature of our markets, and the digital platforms that are now the majority of our business.”
Since 1840, BMJ has been sharing the newest ideas and opinions, developing data and learning tools, helping medical professionals update their skills, and challenging convention, say the publishers.
The BMJ is one of the top five general medical publications in the world, and the company’s influence now extends across Europe, Africa, Asia and the Americas with over 300,000 customers in 229 countries. According to the company, its digital products reach 5 million visitors each month.
“In a time of record global population growth and considerable economic uncertainty, change in medical practice and provision is unavoidable,” adds Brooks. “At BMJ we’re devoted to ensuring change is for the better for patients, medical professionals, and governments around the world.”
The new branding will be rolled out across products and services during 2013.