With ADvance powering the online registration and subscription process, Boat International has the ability to capture detailed demographic information about their audience, says Abacus e-Media. This can be used for segmentation to deliver an engaging and personalised user experience. This includes highly targeted content, advertising and marketing messages via the web and email to the right part of their audience at the right time. Boat International are also using Abacus’s bureau services for print and digital subscriptions fulfilment and customer service management.
Boat International Media is a leading global authority in superyachting, publishing superyacht magazines and luxury books, organising events, and providing digital media services and data to owners and professionals in the superyacht industry. They produce over 1.2 million magazines each year that sell in 60 countries worldwide and are published in three different languages. They organise 10 annual events in London, Monaco, Ft Lauderdale, Palm Beach, Porto Cervo and The British Virgin Isles.
Links / further reading: ADvance