Appearing in the first issue of each month, the guide is aimed at readers who live or spend time in the capital.
With 12 pages of editorial, the franchise features the latest hotels, restaurants and entertainment in the city; takes readers off the beaten-track profiling lesser-known retailers; serves up a mix of well-known classic restaurants and new openings in its food column; offers inspiration on green spaces to visit; and, from the brand’s archives, readers’ letters about London.
Each month, a different London village will be the focus of a property feature, spotlighting three properties along with the best landmarks and shops the area has to offer. London’s history, what’s new right now and the city’s anecdotes will form the subject of a long-read feature.
Mark Hedges, Country Life editor-in-chief, says: “London Life is an eclectic guide to the capital, with the same mix of art, architecture, culture, and property that Country Life is renowned for. With 36% of our readers residing either in the capital or South East, this quirky and intelligent guide to where to socialise and the latest properties available will inevitably become a well-thumbed section.”
Advertisers appearing in the first instalment include Hamptons International, City Developments Limited, Knight Frank and Savills. There will also be native and advertorial opportunities for commercial partners who want to reach the high-net-worth Country Life audience, say the publishers.
Steve Prentice, Country Life managing director, adds: “Of the Country Life audience who plan to move in the next year, 39% are looking in London or the South East. Appealing to Country Life’s younger readership demographic, there’s a great opportunity for London-focussed content which will inspire and engage them, while offering advertisers the opportunity to reach this affluent audience.”
London Life launches in this week’s issue, cover dated 09 October, with Battersea featured as the first London village and an in-depth look at how the brunch trend has changed weekends in London.