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Denise Turner joins Newsworks as director of insight

Denise Turner, chief insight officer at Havas Media Group, is joining Newsworks as director of insight.

Denise Turner will become a member of Newsworks’ leadership team and will oversee the insight programme at the marketing body for national newsbrands.

Turner has an impressive track record in agency insight, having worked at both full service and media agencies in her career. Before joining MPG/Havas in 2000, she worked at a number of other agencies including Leo Burnett, Starcom MediaVest Group, ZenithOptimedia and Bartle Bogle Hegarty, where she began her career.

Turner has won a string of awards for both research and planning over the course of her career, most recently at the Media Research Group for her work at Havas Media on Meaningful Brands.

She was made a fellow of the Institute of Practitioners in Advertising in 2009 in recognition of her services to the industry. She has co-authored a number of publications for the IPA, including the recently published ‘How to Evaluate the Effectiveness of Communications Plans’ and a book based on the IPA Databank, ‘New Models of Marketing Effectiveness: From Integration to Orchestration’.

She is a regular speaker on conference platforms and is a former chair of the Media Research Group. She will take up her new post in early 2015.

Turner said: “I have been fortunate to work at some of the leading agencies in town during my career. For the past 14 years I have had the immense privilege of building a world-class insight team at MPG/Havas Media and have had a fantastic time here. I am really excited to be joining Newsworks and thrilled to have the opportunity to play a part in the future of newsbrands.”

Rufus Olins, chief executive of Newsworks, said: “I cannot think of anyone better qualified for the role at Newsworks. Denise is hugely respected and connected. She has a natural curiosity and an in-depth understanding of why people make the media choices they do. She also has a wonderful knack of making the complex simple. I am looking forward to working with her.”

Natasha Murray, managing director at Havas Media, said: “Denise has given an impressive 14 years of her career to Havas so we wish her well in her new venture and know she will do a great job at Newsworks. We look forward to continuing to work with Denise in her new role.”