The four-day luxury brand experience will take place from 11-14 October 2018 at 10-11 Carlton Terrace with a curation of interviews, live talks, masterclasses, supper clubs, and fitness sessions, featuring talent from the worlds of style, sport, TV, technology, travel, food and film.
Sessions already confirmed for the event include an audience with Sir Clive Woodward, a live interview with Labour MP Chuka Umunna, and a special performance from musician Tom Odell. A fashion highlight will be designer Christian Louboutin himself in conversation with Esquire Editor-in-Chief, Alex Bilmes.
In addition to offering ticketed experiences, the Townhouse will once again serve as the ultimate exclusive pop-up members club for the Esquire audience, says Hearst.
Breitling will be fully integrated into the Townhouse experience, culminating with a new look Breitling Loft space that showcases the Breitling Worlds – Air, Land and Sea and highlighting the brand’s collections. A Talk Series hosted by Breitling Squads, whose members are recognised masters in their respective professions “rooted in the values of action, purpose and a pioneering spirit” will aim to inspire, celebrated with a best-in-class squad lunch, hosted by Breitling CEO, Mr Georges Kern.
Other brands already confirmed as partners include SEBMAN who will host an in-house grooming parlour, and Christian Louboutin offering an exclusive experience for Townhouse guests.
Alun Williams, Hearst UK’s Managing Director, Men’s Lifestyle, says: “Esquire Townhouse provides the ultimate live brand experience and we’re thrilled to announce its return in 2018 and to welcome Breitling onboard as our headline partner. Esquire is deeply engaged with its audience and we look forward to welcoming our high-net-worth readers into the Townhouse to experience a vast array of exciting talent and luxury brands.”
Victoria Archbold, Managing Director of Events and Sponsorship at Hearst Live, says: “Since Esquire Townhouse first opened its doors in 2016, the event has resonated with Esquire’s intelligent and stylish audience, and we have seen footfall increase 100% year-on-year. 2018 has been a big year for Esquire’s events, with the launch of its Self-Made Summit in April this year, and we’re excited to bring this fully immersive four-day Townhouse experience back once again.”
Georges Kern, Breitling CEO, says: “Breitling is a brand rooted in the values of style, purpose and action - qualities we recognise align with Esquire and its audience and we are thrilled to bring the three Breitling Worlds - Air, Land and Sea - to life in the Townhouse environment. With a shared commitment to excellence we are excited to work with Esquire to recognise and celebrate Britain’s best-in-class professionals over the Townhouse weekend.”
Esquire Townhouse won Best Event Launch at the 2017 PPA Connect Awards and Hearst Live has won Event Team of the Year in 2016 and 2017 at the Event Awards.