Redactive Media says judges called Facilitate’s evolution: “a stellar example of how a digital transition driven by deep understanding of the audience’s needs can future fit a professional body’s content strategy, at the same time opening commercial opportunities for valuable new revenue streams.”
As well as the Facilitate Daily newsletter now achieving average open rates in excess of industry norms, judges were swayed by year-on-year increases in traffic and engagement across the board, with facilitatemagazine.com experiencing a significant increase in visitors, continued Redactive.
The comapny says statistics also show the title’s digital performance being firmly in line with IWFM objectives, with a greater proportion of female users now visiting the site (36%) and a younger age profile, three in five visitors now being under the age of 44.
This data feeds back into an overarching content strategy that is constantly evolving and increasing in sophistication as further in-market segmentation insights are gathered.
Redactive’s entry on behalf of its work with IWFM detailed the changes made across the board in response to the organisation’s evolving engagement, environmental and business objectives as the Institute itself was rebranded and adapted to the pandemic’s impact on member interactions. These included the site’s relaunch alongside the magazine’s change in print frequency and the continuing evolution of the title’s place within the IWFM communications portfolio.
Redactive added that it had further reasons to celebrate at the awards ceremony, held at the New Connaught Rooms in London. Accolades for their work with membership clients in categories across the board included:
BEST ASSOCIATION NEWSLETTER OR MAGAZINE (circulation over 25,000)
Silver – Land and Business for the Country Land & Business Association (CLA)
Bronze – IOSH magazine for the Institution of Occupational Safety and Health (IOSH)
BEST ASSOCIATION NEWSLETTER OR MAGAZINE (circulation up to 6,000)
Silver – salonfocus for the National Hair and Beauty Federation (NHBF)
BEST BLOG PODCAST OR VIDEO
Bronze – IOSH magazine video series for the Institution of Occupational Safety and Health (IOSH)
BEST NEW EVENT BY AN ASSOCIATION
Silver – The Planner Women of Influence for the Royal Town Planning Institute (RTPI)Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.