Financial Times launching on Line

Yesterday, the Financial Times launched on the messaging app Line.

Its content will focus on deep reads, including analysis, features and the FT’s thought-provoking Big Reads, accompanied by eye-catching images, says the FT.

This is not the FT’s first foray into chat apps. Last year, FT launched on WhatsApp, delivering a mixture of daily free-to-read articles and more frequent Brexit updates to a new audience.

Renée Kaplan, Head of Audience Engagement at the Financial Times, said: “This move is part of a broader engagement strategy to reach audiences — both subscribers and new readers — wherever they are. Line will allow us better serve our audience in Asia, which has been growing steadily since the launch of the FT’s Asia edition in 2003.”