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Future announces digital initiative for print consumers

Future plc yesterday announced a promotion giving print consumers a free digital edition. The promotion, which is to run across its entire portfolio, is the first of its kind in the industry, and the first from Future’s new Consumer Revenues team, says the publisher.

All issues that go on sale in September, will have the option of a free digital edition. No other publisher has attempted to run a promotion like this across its entire print portfolio, says Future.

Customers will be given a redemption code, allowing them to download their free issue. The promotion is being supported by a large marketing campaign, covering all of Future’s editorial and advertising channels as well as its social media platforms.

Clair Porteous, Head of Channel Management for Future, says: “This marketing initiative is the first of its kind in the industry. We are generating consumer excitement by a mass appeal promotion which is being pushed across all of our channels. We intend to do more of these in the coming months so watch this space."

Paul Layte, Head of Consumer Revenues for Future, adds: "Here at Future we are listening to our customers and they tell us that they love our content and love it in both print and digital formats. Therefore we have decided for the first time to combine these as a special promotion for our print customers at no extra cost. This innovative proposition makes the most of Future’s unique assets and gives our customers something extra to say thankyou for their loyalty to our brands."