Brought to market from Future’s new Women’s Lifestyle vertical, myimperfectlife.com is the sixth brand to launch following Future’s acquisition of TI Media in April 2020.
The site taps into the knowledge, expertise and established market position of the Women’s Lifestyle vertical and adds a new audience demographic to the portfolio.
The largest adult demographic in the US, millennials represent 30% of retail sales in the US, and in the UK this audience will soon overtake the ‘baby boomer’ generation, currently accounting for a quarter of the population.
myimperfectlife.com aims to tap into the spending power of this global audience with content verticals including buying guides, how to’s and reviews, leveraging Future’s proprietary eCommerce technology Hawk.
Mark Winterton, Managing Director, says: “My Imperfect Life is individual, intelligent and inclusive. Tapping into a seismic change in the global audience’s attitude to life and their navigation through it, the site provides an opportunity for brands to access this audience in a meaningful way. From opportunities in ecom, affiliates, advertising and content production My Imperfect Life will enable brands to access a powerful demographic of young women.”
With a focus on inclusive, intelligent and informed content, say the publishers, the site offers advice on the issues that matter most to women right now – from how to get involved in the climate revolution, to climbing the career ladder, to getting on the property ladder.
The brand’s mission is to build content that is as diverse as the women consuming it, creating a space where everyone is welcome and their realness is celebrated, with many of the content creators being voices from the audience demographic itself.
Mariana Cerqueira, Editor, adds: “My Imperfect Life is the relatable guide to help young women navigate their changing world. We bring them the latest on the subjects that matter to them so they can be informed, inspired and live life on their terms.”