Glamour’s integrated editorial and commercial department will see Alessandra working with Deborah Joseph, Chief Content Officer, on the beauty vision and content across the brand. Alessandra’s remit will extend across digital and print, editorial and commercial, as well as the Glamour Beauty Club and other brand extensions, and live opportunities such as the Glamour Beauty Festival.
Deborah Joseph says, “We are excited that Alessandra is to continue working for Glamour in this new capacity. She is very highly respected in the beauty industry, regarded as the influencers’ influencer, and her expertise and authority will help deliver this next phase of the Glamour brand as the ultimate beauty destination for UK consumers and advertisers.”
Alessandra Steinherr adds, “I am passionate about exciting, accurate, sometimes surprising, but always expert beauty reporting. This is something I have endeavoured to stay true to over my past ten years at Glamour. I am looking forward to continuing this editorial excellence and hold myself to the same exacting standards in my new role, whilst combining it with my love of social media and engaging our readers in fresh ways through The Glamour Beauty Club and the ultimate beauty destination, The Glamour Beauty Festival.”
Alessandra was previously Beauty Director for Glamour magazine, a role she held since 2007. Prior to this she was Beauty Director of Cosmopolitan for 6 years.
In addition, Jade Muscrop has been appointed Social Media Manager, taking up her new position from Monday 4th December. Jade was part of the launch team, and led the socially driven content, for Pretty52, The Lad Bible’s female channel.
Further appointments made recently to the new Glamour team include: Sagal Mohammed as Celebrity & Entertainment Content Editor, Carolina De Matos Nicolao as Junior Social Editor and Chelsea Hughes as Picture/Multimedia Producer. Lisa Jenkins joins as Sales Executive and Samantha McMeekin has joined as Beauty Content Writer, having previously been Online Editor at Insideout.com.au and Senior Content Producer for beautyheaven before that.