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Good Housekeeping UK launches VIP membership

To mark the 100th anniversary of the Good Housekeeping Institute, the VIP membership invites women to ‘Join The Club’ with a host of print, digital and red-carpet experiences on offer.

Good Housekeeping UK launches VIP membership
Liz Moseley: “Good Housekeeping VIP is about rewarding the women in the midst of everything that matters – from what we eat to how we live.”

Good Housekeeping UK last week announced the launch of Good Housekeeping VIP, a new membership proposition that rewards the hard-working women of today with a host of red-carpet experiences.

Part of the celebrations to mark the 100th anniversary of the Good Housekeeping Institute (GHI), the publisher says the VIP membership is geared towards women leading the way, whether that’s at home, at school, in the boardroom and beyond. Those who ‘Join The Club’ will receive: every print and digital issue of Good Housekeeping; the chance to test products at the GHI; entry into Good Housekeeping Live; GH Book Club membership; full use of the Good Housekeeping app with a year’s subscription to another Hearst UK magazine, as well as digital access to the Daily Mail and The i newspapers; VIP treats and rewards with leading brands like Champneys.

At Good Housekeeping Live, VIP members can access a private members’ lounge featuring a whole range of extras – from taste testing the cookery team’s bakes, to exclusive product demos and the chance to rub shoulders with stars.

Liz Moseley, MD Good Housekeeping/Good Housekeeping Institute, said: “Good Housekeeping VIP is about rewarding the women in the midst of everything that matters – from what we eat to how we live. They’re the planners and the doers. The life hackers, bargain hunters and secret recipe holders. The ones who’ve been there, done that, bought, washed and ironed the t-shirt. We’ve partnered with iconic brands and events to build a rewards package that treats our intergenerational audience like the VIPs they really are – from bagging front row seats for an audience with the real Lady of ‘Downton Abbey’ at Highclere Castle, to the chance to win to tickets to ‘Goodwoof’ – Goodwood’s festival of dogs!”

Moseley added: “For us, as a brand, our memberships proposition is also about building deeper relationships with existing and new customers through premium content and experiences that women of all generations want to pay for. In a complex world, unrivalled trust and a sense of belonging are crucial components in deepening that engagement. Some 100 years after the launch of the Good Housekeeping Institute, the trust in our brand has never been stronger and is a huge part of why we believe Good Housekeeping is a truly intergenerational magazine brand.”

The VIP membership costs £149 for the year, whilst Good Housekeeping also offers a purely Digital Membership at £19.99 and a Classic Membership – print and digital combined – for £54.99 across 12 months.

The publisher says the Good Housekeeping VIP membership proposition, in full, includes:

  • Print and digital access: Print editions of all 12 issues, every seasonal supplement and the Christmas special, plus full access to the new Good Housekeeping mobile app.
  • Good Housekeeping Institute testing: The chance to join the nationwide network of testers and see which products deserve to carry the coveted GHI Approved logo.
  • A free ticket to Good Housekeeping Live: Red-carpet treatment at the four-day festival of good conversation, good food and fabulous festive shopping being held in London in November.
  • GH Book Club Membership: A free monthly ebook download and a live, online conversation with the GH books editor, your fellow VIP members and a special guest or two, including authors like Sophie Irwin, Cesca Major and Emilia Hart.
  • VIP treats and rewards: Exclusive discounts, competitions, and special tailored offers on the Good Housekeeping members’ site and app.
  • Bonus magazine and newspaper subscription: A free 12-month digital subscription to another leading magazine from Hearst UK, and access to digital daily editions of the Daily Mail and The i newspaper via the Good Housekeeping app.

Hearst UK says The Good Housekeeping VIP follows several membership launches from its brands, which focus on increasing engagement and building customer relationships through premium content. These include the Elle Collective, Women’s Health Collective and Men’s Health Squad.

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