GQ launches GQ Hype

British GQ on Thursday announced the official launch of GQ Hype, a new premium digital weekly content model.

GQ launches GQ Hype
Dylan Jones: "GQ Hype is fully digital-first." Photograph: Bella Howard

GQ Hype aims to offer exclusive cover interviews and shoots, style and trend reports, investigative long-form features, grooming news, politics and comment. Digital first content will be published throughout each day.

According to the publishers, Hype puts editorial excellence above all else, ensuring the highest standards of feature writing and photography are kept. Produced by the GQ team, GQ Hype sits alongside, and supports, the existing print, website and social channels for the brand.

Since its soft launch in December 2018 on, says GQ, Hype has grown at an unprecedented rate across the business, launching with 3.2 million global unique users; an increase of +32% versus 2017 year-on-year traffic at 2.3 million.

In January 2019, GQ Hype had 3.7 million global unique users compared to 2.5 million unique users in 2018; a +43% increase. In addition, published 280 new features in January 2019, a record for the site.

Dylan Jones, Editor of British GQ commented: “GQ Hype has demonstrated the authority British GQ has in the marketplace to deliver high-quality journalism for a growing online audience looking for diverse, vibrant, and in-depth feature stories. GQ Hype is fully digital-first and I’m hugely proud of its’ record-breaking launch on and leadership in the media industry.”