The Wonderful Workplaces initiative was first set up by HBM Recruitment in September 2017 to get organisations enthused about showcasing their employer brand through bespoke content and recruitment marketing. It now spans across 10 niche sectors, powered by HBM’s specialist job boards.
Wonderful Workplaces now offers employers and recruitment consultancies a complete end-to-end employer brand and recruitment service, says Haymarket.
From brand development, creativity, recruitment media management and candidate sourcing to employer brand marketing, the service offering now runs across multiple sectors including Marketing, PR, the Third Sector, Energy & Environment, Medical, HR and Procurement.
90% of jobseekers would take an employer’s brand into consideration when applying for jobs, according to a HBM Recruitment Survey in 2016. And 40% of passive job seekers would apply for a job if it was to work for an amazing brand.
“Wonderful Workplaces is a response to our client and candidate needs”, says Richmal Roseman, Head of Recruitment Marketing, HBM. “Candidates tell us they want more insight into what it’s like to work for different organisations and clients need to do more to showcase their employer brand to attract the right talent in an increasingly competitive recruitment marketplace.”
Diana Ruthven, Communications Manager, Barrow Cadbury Trust, worked with Haymarket’s Third Sector Jobs to build its employer brand and attract charity professionals to its roles. She comments: “Our article series as part of Third Sector Jobs’ Wonderful Workplaces has been useful in building Barrow Cadbury Trust’s employer profile amongst charity professionals and bringing our team culture to life, far more effectively than would have been possible with a job ad alone. Through the content we have engaged with almost 1000 charity professionals, 10% of whom went on to apply for our job vacancies.”
Links / further reading: www.wonderfulworkplaces.co.uk