Effie has over 14 years’ communications experience; consulting leading global brands including: P&G, Coty, Unilever, Johnson & Johnson, Huawei, Samsung, Microsoft, Virgin Media, Diageo and Pernod Ricard. She was Communications Director at Bauer Media, leading its broadcast and then publishing arm, and spent several years at the BBC as a journalist working within its TV and radio businesses. She has led teams at communications agencies including: Splendid Communications, Clarity, Weber Shandwick, Talk.Global and Ketchum, working with some of the world’s biggest tech, media, FMCG, beauty and healthcare brands.
Effie will be responsible for driving and implementing Hearst UK’s external and internal communications agenda, leading the PR & Communications team. She will report directly into CEO James Wildman and join Hearst UK’s Strategy Team.
James Wildman says: “The appointment of Effie is a real coup for Hearst UK. Effie’s experience, high energy, commercial and strategic approach to communications will make her an exceptionally strong addition to Hearst’s Strategy Team. She is passionate about our business and incredibly excited to work with our extraordinary brands. I am thrilled to welcome Effie to our business and am looking forward to working with her.”
Effie says: “I’ve grown up with Hearst’s iconic brands and I’ve watched the evolution of the company to become the market leader in innovation and multi-platform experiences within an ever-changing industry. I’m looking forward to help further elevate our brands to deliver premium content to our audiences and help support our commercial partnerships.”
Effie will join Hearst on 8 October.