Incisive Media says it will follow the guidance set out by the Sustainable Event Alliance (SEA) to deliver its strategy and champion the mission to create a genuinely-sustainable events business.
As part of the new strategy, Incisive Media will use its membership of the SEA to guide it through the ISO 20121 standard and benchmark its implementation and progress. The ISO 20121 provides a practical tool for managing events so that they contribute to the three dimensions of sustainability – economic, environmental and social.
To put the standard into perspective, the goal is to reduce paper consumption across events and improve recycling rates, curb food waste and look at reducing or even cutting entirely the serving of red meat during lunch and evening dinners. Incisive has also committed to deliver carbon offsetting at events wherever relevant and provide delegates with accessible venues and highlight how to travel to events via public transport.
“Events are a thriving and ever-growing part of our business but they come with a serious environmental responsibility. With the added challenge of a great number of different partners and suppliers involved in organising and servicing an event, we are asking all suppliers to provide detailed information on their sustainability credentials and initiatives to ensure that they meet with our objectives,” said Simone Broadhurst, managing director of events at Incisive Media.
James Murray, editor in chief of BusinessGreen added: “Our goal is to inform, connect, and inspire businesses and organisations as they work to build a cleaner, healthier, and more prosperous economy.”
You can learn more about Incisive Media’s plans by watching their video here
Read their full events sustainability statement here.