Following consultation with the industry, the new consolidated report will deliver a full picture of newsbrands’ circulations and online traffic in one place, as well as allowing users to analyse data by platforms and brands.
Laura Fraser Graham, senior media manager at Procter & Gamble, said: "This is another important step in understanding the expanding reach of newsbrands and their multi-platform nature. Now for the first time we will have one release date for all audited data, which will provide us with real evidence when making investment decisions."
Steve Goodman, managing director, print trading at GroupM, said: “This is really exciting development. We will be able to see the true scale that newsbrands have to offer at a glance.”
James Wildman, chief revenue officer at Trinity Mirror, said: “We are delighted that circulation and digital traffic will be reported together, thus delivering a more holistic picture of newsbrands' key metrics concurrently each month.”
Rufus Olins, chief executive, Newsworks, said: “It will be refreshing to see the artificial distinction between the different platforms disappear. It’s been a long time since newspapers were just about paper and this change reflects that.”
The first consolidated report will be released by the ABC on 17 December 2015. A new interactive report will be available to make the data easier to access, view and analyse.