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interconnect/it announces big investment in Amazon publishing channels

This week, interconnect/it announced the first outcome of its £70k investment in Amazon publishing channels in 2019.

interconnect/it announces big investment in Amazon publishing channels
David Coveney: “We’ve now invested in creating easy to use tools for the Kindle e-ink and Alexa voice platforms.”

Starting with the general availability of their Standfirst for Kindle platform, followed by their Alexa Flash Briefings platform ready for launch early in 2020.

“After years of being leaders in helping publishers to grow their potential on the web, we realised that publishers need easy ways to feed more channels,” said David Coveney, Director at interconnect/it. “Currently, most publishers stick with paper and the web, but there are ways to attract new audiences or better serve existing ones. However, high costs have often prevented publishers from seeking these out. We’ve now invested in creating easy to use tools for the Kindle e-ink and Alexa voice platforms. These tools make outputting content to these digital channels almost trivially easy.”

Existing customers such as The Spectator and New Statesman have already been using the Kindle e-ink platform to deliver periodicals. Standfirst for Kindle, which is now officially on general release, allows a publisher to easily re-use their content from almost any content management system.

The added investment means that in Spring 2020, interconnect/it will make available its Standfirst for Alexa Flash Briefings service. This will allow any customer to create Alexa content easily and quickly.

Finally, the company says that its investment in training and research means it will also be offering full Alexa Skills product development services to its customers.

You can find out more about interconnect/it in our Publishing Services Directory.