LADbible says the launch was a natural extension from the existing success of the UNILAD Tech social platforms, which currently boasts a community of 18.1 million followers and ranks #1 in all-time views and #1 in all-time engagements, globally on Facebook.
The publisher says technology audience on LADbible Group’s websites has also grown 187% over the last year, representing the publishers' audiences needs for a dedicated hub in this sector.
Additionally, new insights gathered via LADnation, LBG’s consumer research panel, shows that technology knowledge is important to the publisher's audience, as nearly 2/3 feel they like to know about the latest tech (62%), 2/5 feel technology has improved human interaction (44%) and like to own the latest tech (43%).
UNILADtech.com will feature content from the full spectrum of technology including stories across gadgets and hardware, space, AI, vehicles, as well as tech companies and personalities.
Jon Birchall, director of editorial strategy said: “Our mission is to redefine news for the social generation and place our brands at the heart of youth culture, which includes the evolving world of technology. UNILADtech.com will be the go-to place to follow the latest in the sector, from products to trends, and most importantly what the future holds for young people and technology. We look forward to delivering this in a relatable, easily digestible and sharable way for our audience”.
Following the social and editorial expertise of LADbible Group’s existing websites to serve both mainstream and niche audiences, UNILADtech.com will sit within the wider LADbible Group brand portfolio, including brands such as LADbible.com, UNILAD.com and SPORTbible.com. Collectively, the Group’s editorial websites reach over a third of UK adults each month, resulting in billions of page views annually.
UNILADtech.com will also be available for bespoke creative solutions for clients and agencies, added the publisher, as well as direct display and video, offering brands a way to reach a tech audience.Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.