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Launch: Ars Technica UK

Ars Technica, one of the world’s most influential technology websites, launched in the UK yesterday.

Edited in London, Ars Technica UK will build upon Ars Technica’s reputation for impartial, high-quality journalism with in-depth technology coverage, of the UK and Europe, say the publishers.

This is the first digital-only launch for Condé Nast Britain.

Founder and Editor-in Chief of Ars Technica, Ken Fisher says: “The launch of Ars Technica UK is our first overseas initiative and is aimed at broadening and deepening our reporting on all things technology. A major milestone, the launch of Ars Technica UK comes just one month shy of Ars Technica’s 17th birthday. I’ve never been more excited for Ars Technica as I am today and in addition to Ars Technica UK bringing everyone more content and more insight into technology, I’m looking forward to introducing the brand to a new audience in Britannia.”

S.I. Newhouse IV, Business Director of Ars Technica UK comments: “This is a very important moment for Condé Nast and I’m looking forward to extending Ars Technica’s authority into the UK and European market.”

Microsoft is the launch sponsor for Ars Technica UK. Promoting Surface 3, the launch advertising includes the homepage takeover, bespoke units and exclusive executions.

The launch will be supported by an outdoor marketing campaign, with advertisements appearing on iconic digital outdoor sites in London, including Storm’s premium site One Piccadilly, Ocean Outdoor site Holland Park Roundabout, JC Decaux’s Heathrow and Eurostar terminals and many Outdoor Plus sites, including Euston Underpass and Vauxhall Cross Island. The combined audience of these sites totals 6.1 million gross, says Condé Nast.

The launch will also see online activity across The Economist, Financial Times, GQ, Wired, Vanity Fair and Condé Nast Traveller sites, as well as robust social media promotion.

Following the launch on May 5, Ars Technica UK’s first community meetup will take place on May 7, at The Running Horse in Mayfair. Ken Fisher will be there along with S.I. Newhouse IV, Senior Editor Sebastian Anthony, Sales Director Ciara Byrne and other members of the team.

Major editorial stories at launch include an in-depth look at which UK ISPs fight hardest for the safety and privacy of their customers, Ars Technica’s digital policy guide to the 2015 general election and Ken Fisher’s exclusive travelogue detailing Ars Technica’s journey to the UK.

Ars Technica UK – the name is Latin-derived for ‘the art of technology’ – will specialise in news and reviews, deep analysis of technology trends, and expert advice on everything from the fundamental to the inspirational. A leader in longform conversational media, the site will also host a significant online community.

Ars Technica was founded in 1998, when Founder and Editor-in-Chief Ken Fisher announced his plans to start a publication devoted to technology that would cater to what he called ‘alpha geeks’: technologists and IT professionals. Ars Technica became a trusted source for technology news, tech policy analysis, breakdowns of the latest scientific advancements, gadget reviews, software, hardware, and nearly everything else found in between layers of silicon. Acquired in 2008 by Advance, the parent company of Condé Nast, Ars Technica currently has offices in Boston, New York, Chicago, San Francisco and London.