This new monthly magazine is designed to satisfy the incredible demand that exists for PAW Patrol content, says Story House Egmont.
The company also publishes the successful PAW Patrol flagship magazine. In 2020, say the publishers, a challenging year for the market, the flagship PAW Patrol magazine sold 880,000 copies and delivered £4 million in RSV. Out of a 17-issue publishing schedule, 2020 saw three issues selling over 63,000 copies and generating close to £1 million in RSV on those issues alone, demonstrating the enduring appetite for PAW Patrol content.
The new PAW Patrol Extra focuses on specific characters, themes and seasonality. The branded covermounts will be closely linked with the editorial and will reflect important core themes from PAW Patrol TV episodes like empathy and friendship.
The first issue of PAW Patrol Extra focuses on all things Marshall – the fan favourite fire-fighter pup. As well as stories, stickers, games and posters, issue #1 is complemented by four Marshall-themed gifts.
Kiran Vara, Publisher of PAW Patrol Extra magazine, said, “We’re thrilled to be celebrating the launch of PAW Patrol Extra magazine. In such a highly competitive market, the sustained growth and popularity of the flagship magazine is a testament to the strength of this incredible evergreen brand and we’re so excited to be giving fans even more action-packed fun with the launch of PAW Patrol Extra.”
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