In contrast with a number of other sectors, says MVP, the London visitor market is in excellent health with nearly 42m visits planned for this year, up 4.4% on 2017. These tourists are spending over £25bn in shops and restaurants, in theatres and entertainment venues and on hotel rooms. Many of the UK’s businesses depend heavily on this spend. Coupled with this, continue the publishers, the Royal wedding provided a spectacular showcase for the UK’s heritage, hospitality and cultural significance on the world stage.
To further connect with this audience, MVP is to roll out on-street distribution for London Planner magazine from June issues onwards. Having successfully trialled street distribution at the end of 2017 for the first ever time, the success of that trial has led to this becoming a permanent fixture of the magazine’s distribution plan.
These copies will be handed out at high footfall areas such as Piccadilly Circus, Covent Garden and Oxford Circus. They will also be timed to coincide with peaks in visits, such as during major sporting / cultural events or holidays in key markets.
Publishing Director Stewart Dymock said: “As we evolve to meet the needs of this growing audience, I’m excited to be able to roll out this next phase of our plans. Our hotel coverage in London is exemplary and so this feels like the next logical step. I can’t wait to see visitors picking up and using our publication to further enhance their stay in our amazing city.”