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London's Air Ambulance charity takes over News UK's Instagram account

A day in the life of London's Air Ambulance, the charity that delivers an advanced trauma team to critically injured people, will be documented in a series of posts during a 24-hour takeover of News UK's Instagram account.

Starting at 9am today, Tuesday October 27, @thenewsbuilding account will highlight the lifesaving work of London's Air Ambulance, who treat an average of five critically injured patients every 24 hours.

This takeover comes on the back of a £10,000 donation from News UK's parent company News Corp, which is being used to supply a month's worth of helicopter fuel.

As part of the News Corp Giving programme, News Corp asked staff at their UK businesses (News UK, Dow Jones and Harper Collins) to nominate a charity close to their hearts. London's Air Ambulance was chosen by a number of staff that wanted to support a service that has the unique ability to attend to the urgent needs of trauma patients across the city, within minutes.

News UK Chief Operating Officer, David Dinsmore, said: "London's Air Ambulance does a terrific job and I am very pleased that through this takeover we are helping to bring their work to new audiences. Through News Corp Giving our staff have been able to contribute to the lifesaving difference made by London's Air Ambulance and we look forward to working closely with a charity that holds a special place in the hearts of so many Londoners."

London’s Air Ambulance Chief Pilot, Neil Jeffers, said: “As a charity, we hope that this takeover will illustrate the difference our supporters’ contributions make in London every day. Our patients need medical treatment fast to have the best chance of surviving their injuries and, using a helicopter, we can deliver an advanced trauma team to their side in minutes. We are grateful to News Corp for their generous donation and for helping us raise awareness about our work at a time when, following our recent acquisition of the second helicopter, we need the support of individuals and organisations in London more than ever.”