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Matt Groening redesigns Metro masthead

Today, Metro has teamed up with The Simpsons creator Matt Groening to redesign its masthead and create a bespoke front cover of the newspaper’s weekly entertainment section, Scene.

Matt Groening redesigns Metro masthead

The legendary cartoonist, writer, producer and animator has specially designed the logo and full page to celebrate his new Netflix series, Disenchantment.

Disenchantment, an adult animated comedy fantasy series, is Groening’s first new animation in 20 years and Metro is the only UK publication he has designed original artwork for to promote the series, say the publishers. The logo has been given a medieval twist and the Scene front cover features Bean, a hard-drinking young princess, her elf companion Elfo and personal demon Luci swinging across the page in the crumbling medieval kingdom of Dreamland. It also features a self-portrait of Groening and his signature.

The campaign aims to build anticipation and excitement for the new epic fantasy amongst Netflix’s animation fans ahead of its launch on 17th August.

Groening told Metro: “I’ve been thinking about storytelling with fairytales since I was a kid. I watched the Wizard Of Oz and read The Lord Of The Rings… but it was Monty Python And The Holy Grail that was the real wake-up call that you could actually do something funny and crazy about medieval times.”

Sharon Lougher, Head of Features at Metro, says: “Working with Matt Groening and his team has been a process utterly devoid of disenchantment, as has the process of highlighting an animation that tackles such timely themes as mental health and millennial angst – and all with a feisty feminist hero at its heart. Today’s reimagined paper is bound to entertain our young commuter audience, most of whom have grown up with Groening as fans of the infamous Simpson family.”