Levy has been given the reins to create a special edition of the marketing and media publication and will relay his views on current industry trends and news from the Cannes Festival of Creativity. The magazine will also feature creative insights, based on Levy’s own experiences and interests in life and in work. Levy announced last week that he will share the stage with French DJ David Guetta at the Publicis Groupe Cannes seminar this year, which will feature in the issue.
Since 1987, Maurice Levy has been at the head of Publicis Groupe. He is a well-known figure within the advertising community, having anticipated the importance and influence digital would have on the transformation of the industry, shifting Publicis Groupe’s strategy to focus on digital as early as 2006, says The Drum. Today, Publicis Groupe owns agency networks such as Sapient, Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, DigitasLBi and Razorfish Global, Starcom MediaVest Group, ZenithOptimedia, VivaKi, MSLGROUP, PHCG, among others.
“In this edition of The Drum magazine we’re going to take a look at some of the brightest minds of innovation and creativity today – similarly to those honoured at the Cannes Lions Festival – highlighting Europe as well as the international landscape of our industry. Not only will this be a great opportunity to explore the trends, people and transformations shaping our business, but also those which have laid the foundation over the past 4 decades since I’ve been in this business,” said Maurice Lévy.
Gordon Young, editor-in-chief of The Drum commented: "We are proud that someone of the esteem and experience of Maurice is to share his insights with the industry through The Drum and we are excited to be working with him on such a project. We know under his guidance that this is going to be a unique but incredible edition."
The magazine will be distributed to regular subscribers of The Drum in June and to delegates at the Cannes Festival of Creativity, which takes place from the 21st to 27th of June.